stopped Commercial Orphan Works Exploitation in the UK Digital Economy Bill Clause 43

"Ashes to Ashes" election posters - the guilty parties

Stop43 has learned that at no point were Kudos Film & Television, copyright holders of the Ashes to Ashes picture used in political advertising, approached by either the Labour or Conservative parties for permission to use the picture in this way.

Kudos’ PR company Premier Public Relations has said to us:

Neither Kudos nor BBC were approached by either party to seek permission to use the image or quotes from Ashes to Ashes for their posters or indeed the use of any images or quotes to be used in the sale of merchandise. Kudos own the copyright to the image and dialogue from Ashes to Ashes and as both Kudos and the BBC are non-partisan and do not endorse any political party, Kudos lawyers have written to the relevant retailers of this merchandise to request they cease the use of the image and lines from the drama thereof.”

And so, as we believed when we broke the story, both Labour and Conservative Parties stand in breach of Kudos’ copyright. We would also have thought that the parties’ advertising agencies Saatchi & Saatchi (Labour) and M&C Saatchi (Conservative), who know about such things as copyright infringement, exclusive rights and licenses to use, might have laid a restraining hand on excited Internet-generation political activists and their ill-considered mashups.

Jeremy Nicholl provides the full background.